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Belgian vegan chocolate: which brands to choose?

Belgian vegan chocolate: we compare Leonidas, Pierre Marcolini, Belvas and Newtree to find the dairy-free, animal-free brand that's right for you.

ByMargaux7 min read

Being vegan and wanting good Belgian chocolate is no longer a headache. In just a few years, the great houses and the small workshops alike have released dairy-free, animal-free ranges that hold up at tasting. The task now is to navigate them: between a Leonidas praline and a Marcolini oat milk bar, we're not talking about the same budget or the same occasion. Here is how to choose.

What exactly is a vegan chocolate?

A vegan chocolate contains no ingredient of animal origin: no milk, no milk powder, no butter, no honey. In practice, the base chocolate — cocoa, cocoa butter, sugar — is already plant-based. The problem comes from the add-ins, especially in milk chocolate and in some dark bars.

The most common mix-up is assuming "dark" means "vegan". It doesn't. Many dark bars contain a touch of milk powder to round off the bitterness, or come off production lines shared with milk chocolate. A vegan chocolate worthy of the name states it clearly on the wrapper, often with a dedicated logo.

Is Belgian dark chocolate always vegan?

No, and this is trap number one. An 85% dark almost always is, but as soon as you drop to 50-60%, milk powder shows up to soften things. The textbook case: Côte d'Or's Noir de Noir, a nostalgic reference if ever there was one, contains milk powder. So it isn't vegan, despite the name.

Conversely, real single-origin tasting chocolates, high in cocoa, are almost always plant-based by nature. The only doubt is over possible traces, for the very strict. In the shop, I've got into the habit of asking the seller straight out whether the line is shared with milk — the answer says a lot about how serious the house is.

Does Leonidas really offer vegan pralines?

Yes, and that's the good news for anyone who wants accessible vegan. Leonidas launched a full vegan collection: pralines and bars, in dark as well as animal-free "milk" versions. You'll find them in station and city-centre shops all over Belgium, at the house's usual price.

At tasting, the praliné and plant-based ganache centres melt nicely, with that frank sweetness typical of Leonidas. You stay a notch below a sharp workshop on complexity, but to fill a vegan ballotin to share with family, without spending a fortune or ordering three weeks ahead, it's the simplest choice. It's the house I recommend to anyone discovering vegan chocolate who doesn't want to spend a salary on it.

Does Pierre Marcolini make vegan chocolate?

Yes, and it's the top of the basket. The Sablon house, which works bean-to-bar (selecting and roasting its own beans in Brussels), released an oat milk bar billed as one of its first 100% vegan creations — the darkest of the plant-based "milks", for an intense melt. There's also a coconut praline bar, likewise fully plant-based.

The price climbs, of course: this is high-end, around €6 to €8 per 100 grams. But you're paying for real cocoa work and a texture that's rare for vegan. It's the bar I'd bring out to give a demanding vegan friend, or to prove to myself that a dairy-free chocolate can play in the big league. To judge the house, taste a plain square of its single-origin dark before the more elaborate creations.

A well-handled oat milk at Marcolini makes liars of everyone who thinks "vegan" rhymes with "bland".

Belvas, the reference for organic vegan chocolate?

If ethics matter as much as taste, the answer is one name: Belvas. This chocolate maker in Hainaut, founded in 2005, works 100% organic and Fairtrade, and its chocolates made only from plant-based ingredients are certified by the Vegan Society. The house was also recognised as an ecological factory under the European EMAS standard — a level of rigour that's rare in the sector.

Discreet, seldom cited in mainstream rankings, Belvas is nonetheless the most consistent of the lot on sustainability: fair-trade cocoa through the Max Havelaar licence from the start, no added flavourings, no hydrogenated fats. On texture, the pralines are fine and the dark nicely frank. It's the vegan chocolate you give to someone who reads the label as closely as they taste.

Assortment of Belgian pralines and chocolate squares in a shop window
From the accessible ballotin to the bean-to-bar bar: Belgian vegan now spans the whole window.

Newtree, Galler, Gudrun: which other vegan brands?

The rest of the landscape is worth a look. Newtree offers organic and Fairtrade dark bars (72% and up), to order online with free delivery from €50 in Belgium — the everyday vegan dark, simple and clean. Grand Plant Based, the vegan line of the Belgian chocolate maker Gudrun, goes for truffles, bolitas and plant-based pralines made from pure Belgian chocolate, in 100% recyclable packaging.

Galler, holder of a Royal Warrant and a champion of pure cocoa butter, also has vegan-compatible references among its bars. Finally, artisans such as Valentino (handmade dairy-free pralines) or Nao (organic bulk bars, zero waste) round out the offer for anyone after something bespoke. The market has never been this well stocked.

Where can I buy Belgian vegan chocolate?

Everywhere, really, as long as you know where to look. In store, Leonidas is the easiest to find, with its vegan collection on the shelf in almost all its addresses. For high-end, the Marcolini boutiques (place du Grand Sablon in Brussels) stock their plant-based bars, and Belvas turns up in organic shops.

Online, Newtree, Grand Plant Based (Gudrun) and the Marcolini and Leonidas e-shops deliver in Belgium. To compare the great houses beyond the vegan angle alone, our guide to choosing your Belgian chocolatier sorts them out, and if you're still unsure which style speaks to you, our Belgian dark chocolate comparison digs into the question of intensity.

Which Belgian vegan chocolate for your profile?

The rule is the same as for classic chocolate: start from the occasion, not the name on the box. To discover without spending big, Leonidas. To give a vegan that impresses, Marcolini. For ethics and organic, Belvas. For the everyday dark square, Newtree. We tasted these four families side by side: each wins on its own ground, none plays the same match.

BrandVegan stylePrice guideFor whom
LeonidasPralines and bars, vegan collection€€Discovering, a big box to share
Pierre MarcoliniOat milk bar, bean-to-bar€€€€Giving a high-end vegan gift
Belvas100% organic, Vegan Society certified€€€Ethics first
NewtreeOrganic and Fairtrade dark bars€€The everyday vegan dark
Gudrun (Grand Plant Based)Plant-based truffles and pralines€€€An original vegan box

Not yet sure which chocolate profile suits you? Take stock with our chocolate quiz.

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Frequently asked questions

No. High-percentage dark often is, but many bars contain milk powder or come off shared production lines. Côte d'Or's Noir de Noir, for instance, contains milk powder. Always read the ingredient list before buying.

Yes. Pierre Marcolini offers an oat milk bar, and Leonidas has 'milk' bars with no animal ingredients. Cow's milk is replaced by oat, rice or coconut, for a melt close to a classic milk chocolate.

Belvas, a chocolate maker in Hainaut, works 100% organic and Fairtrade and is certified by the Vegan Society. Newtree also offers organic and Fairtrade dark bars. Nao makes organic bars sold loose, with no packaging.

They deliver on accessible vegan: praliné or plant-based ganache centres, a melting texture, available in shops all over Belgium. You're a notch below a sharp artisan on finesse, but the pleasure-to-price ratio is the best of the lot.

Look for a 'vegan' or 'dairy-free' mention, a Vegan Society logo, or ask for the ingredient list: no milk, no milk powder, no butter, no dairy fat. Watch for 'may contain milk' on shared lines if you're very strict.

At the artisans (Marcolini, Belvas, Gudrun), the price stays at classic premium level, around €5 to €8 per 100 grams. With Leonidas or a Newtree bar, you stay close to the price of a good everyday dark chocolate.

Newtree, Grand Plant Based (Gudrun) and the Marcolini and Leonidas e-shops deliver in Belgium. Newtree offers free delivery from €50. For zero-waste bulk, Nao sells its organic bars unpackaged.

Bruxelloise pur sucre, Margaux arpente les chocolateries belges depuis plus de dix ans. Ancienne pâtissière reconvertie dans le journalisme gourmand, elle goûte, compare et raconte le chocolat belge sans complaisance — des grandes maisons aux ateliers de quartier.